If you’re in the business of fuckin' shit up (in a good way), you need Bulletproof® Coffee in and around your mouth. Aggressively said, unequivocally true. Sorry, I’m not sorry. This liquid gold is changing lives – are you next?!
Bulletproof® Coffee consists of three things – unsalted butter from grass-fed cows, Bulletproof Brain Octane™ Oil (MCT oil derived from coconut oil), and Bulletproof® Coffee Beans (aka high-quality and lab-tested).
Butter and oil in your coffee? That’s kinda weird, right? Why yes, yes it is rather strange. But, it’s healthy, effective, and freakin' delicious. I look forward to waking up every morning, not only because I know I’m about to feel like Superman (ladies, think Wonderwoman), but also because Bulletproof® Coffee is a totally tasty treat.
Why do you need Bulletproof® Coffee in your life? So many reasons…
Healthy fats are so hot right now.
You’ve probably heard the buzz – FAT IS BACK! Why was it ever deemed the devil? Based on bogus research findings from scientist Ancel Keys in the 1950s. He claimed that saturated fat caused heart disease, sparking a dietary revolution, the effects of which remains prevalent today, despite a growing body of evidence that would strongly suggest otherwise.
So what happened from there? Mass nutritional hysteria. We turned to low-fat, processed foods, and hydrogenated fats, which is basically overheated, over processed, oxidized poison that has been linked to a slew of ailments. Modern ‘food’ is a science experiment gone horribly wrong. Well, my friends, it’s time to kick it back to the old school as they say.
But all fats are not created equal. Bulletproof® Coffee involves two sources of fat that are straight superfoods:
1. Coconut oil and MCT oil (Bulletproof Brain Octane™ Oil)
Coconut oil on its own is wonderful, but the MCTs (medium chain triglycerides) found in coconut oil are the most precious part. Your brain and body thrive on these fatty acids, rapidly converting them to energy in the form of ketone bodies. The only other way your body creates these ketones is during a fasted state. From an evolutionary perspective, this is your body’s last-ditch effort to give you cognitive clarity so you can find some mutha fuckin' food! What makes Bulletproof intermittent fasting so great is that you can get those same brain benefits without starving yourself.
2. Butter from grass-fed cows
By now, you’ve probably at least heard whispers of the argument for grass-fed animals versus commercial ones. A cow that’s been pumped with antibiotics, fed grain, corn and all kinds of unnatural GMO foods is highly toxic. You can’t get nutrition out of something if you put garbage into it. You are what you eat as they say.
Remember when you were attempting to pass that drug test for your first big kid job (pothead)? You may have heard how toxins are stored in fat. Translate this to butter (fat) from an unhappy cow, and you have a host of nastiness on your hands. Toxins all up in yo buttery business. You’re better than that.
On the flip-side, the by-product of a healthy cow that’s spent its life grazing on open terrain is an incredible source of nutrients. Even Biggie knows that…
Biggie Smalls experiences the brain and body benefits of canine ketosis everyday. #bulletproof
Your body is way more effective at burning fat for energy than it is carbohydrates. And contrary to popular belief, fat does not make you fat. This is really a fundamental flaw in language. When you think fat, you think, overweight, “I’m fat”, plump, rotund, big fat fatty – you get the picture. But in reality, a high fat diet (with limited carb intake) actually helps you burn fat.
Do the kind of beans matter?
Absolutely. Glad you asked. While coffee in general is full of antioxidants, a big problem in the coffee industry is mold toxins. Coffee is a unique commodity in that there are a lot of steps and change of hands before you get the final product. From planting, to harvesting, to processing, to roasting, to storing and everything in between, there are a lot of opportunities for mold to develop. Furthermore, most coffee suppliers are in the game for one of two reasons – profit or taste. You have your cheap old fashion coffee in a can that looks like dirt (and frequently tastes like it), or you have your specialty artisan coffee. While one may taste better than the other, neither of these players are concerned with performance.
Here’s another area of concern. The United States has extremely low mold toxin standards for imported coffee, much lower than say Europe. So where do you think all the reject coffee goes? Right to the red, white, and blue – lucky us!
This is why you need lab-tested coffee (such as Bulletproof® Coffee Beans). To ensure you’re not being exposed to these harmful toxins.
Bulletproof® Coffee: The Final Product
This trifecta (butter, coffee, oil) works synergistically to kick-start your metabolism and provide healthy, sustainable energy. The combination of healthy fats causes a slow-release effect and caffeine is fat soluble, so you get extended, efficient energy without the all-to-familiar spike and crash. When used in the context of a low-carb diet, this concoction has been shown to put your body into ketosis or fat-burning mode, where it prefers to be. For the first 3-6 hours of my day (4-6 days a week), Bulletproof® Coffee is all I have. It's my breakfast and frequently carries me through lunch. The healthy fats from the butter and oil curb your appetite while still fueling your brain and body. You feel light, sharp and satiated.
This stuff is foundational to upgrading your mental and physical performance. Did I mention it’s also utterly scrumptious? It’s the bee's knees across the board. Do yourself a favor and add this to your morning routine.
Wanna waste 8 minutes and 46 seconds of your life watching me make Bulletproof® Coffee shirtless? Of course you do. Oh, and check out my website, Mystic Misfit. We have fun.
Direct any questions, comments, and/or jokes to transcend@mysticmisfit.com.
Jordan making Bulletproof® Coffee. Shirtless.